When I first started delving into the world of blogs, I came across Jennifer Lee‘s website for Artizen Coaching. Jennifer talked about business planning for creative people, a concept that immediately appealed to me. I’ve been waiting for Jennifer’s book The Right Brain Business Plan: A Creative Visual Map for Success with much anticipation. It’s arrived in my post box, and it’s an interesting read.
The thing that I like about The Right Brain Business Plan is the fact that it translates a left brain task like business planning into a right brain creative one for artists. This is particularly relevant for writers, because while we are creative and therefore use our ‘right’ brains, we deal with words, which are left brain. We necessarily straddle the brain divide, and I believe we need support tools that straddle this divide also.
Maybe it’s because I have a day job, or maybe it’s because I’m a planner in my writing, but I love the fact that Jennifer brings business concepts to creative entrepeneurship. It’s reminded me that there is a reason why I’m doing this, and it’s not just about having a hobby. It’s about my life plan as well. This is something that’s easy to forget when I’m in the middle of the humdrum of working, writing and sleeping. Too often it’s too easy to let the writing go for a night or two, which could end up being a week or a month. When you don’t get ongoing feedback from regular achievements, it’s too easy to forget you’re aiming for something here, even if it’s just some level of excellence in your chosen field.
I’m only up to Chapter 1, but I’m looking forward to the journey from here on in.